Personal Color Viewer®
This versatile color visualization program lets you experiment with color before you even pick up a paintbrush. Preview color selections, even specialty finishes, on an interior or exterior home image chosen from a pictorial library, or import images of your own home.
Benjamin Moore colors can only be made in Benjamin Moore paint. Competitors claim they can match our colors, but the truth is they can't.
Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing. Competitors may claim they can match Benjamin Moore® colors, but the truth is that they can’t. You can only get true Benjamin Moore colors using Benjamin Moore paint. The reason lies in the manufacturing process. Benjamin Moore paints are created using proprietary colorants and resins and formulated with patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of the colors. When a competing store offers to match a Benjamin Moore color, their scanner simply provides its “best guess” for matching the color using another paint, generic colorants, and a different tinting system. While the color may come close, the final result is not the color you spent days or weeks deciding upon. In other words, it’s a knockoff. Be sure that the color you pick is the color you get. Authentic Benjamin Moore colors are available only at your local Benjamin Moore retailer.
Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing. Competitors may claim they can match Benjamin Moore® colors, but the truth is that they can’t.
©1996 - 2013 Benjamin Moore & Co. Note: On-screen and printer color representations may vary from actual paint colors